The platform is rolling out a new feature that allows them to cut down on the amount of artificial intelligence-produced content appearing in their timelines. This move comes as the platform disclosed that it currently hosts in excess of 1 thousand million content made with AI.
Trial and Implementation
This change is in a pilot phase over the coming weeks before a global rollout. This development aligns with a surge in content created by AI, spurred by new content generation software.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the fastest-growing content creators on another major platform primarily display clips produced artificially. A large amount of this material is deemed low-quality AI content, a phrase for substandard, mass-produced content that is typically nonsensical or dreamlike.
Based on user feedback that numerous viewers enjoy content made with AI tools, ranging from digital art to informative clips, and we want to offer the community the ability to increase or decrease of that, depending on their own likes,” commented a platform representative.
Volume and Proportions
TikTok announced that there are presently 1.3 billion videos on its service labeled as AI-generated. Collectively, in excess of 100 million media items are uploaded to the app every day, making clips made by AI a relatively small percentage of its overall inventory.
Customizing Your Feed
Members will be able to limit or boost the amount of AI-generated videos they view by accessing the content preference setting in the app and choosing AI-made media. Additional categories that can already be adjusted under the setting include current affairs, clothing, beauty, and dance.
AI Disclosure Rules
The platform’s policies mandate creators to identify “realistic” artificially created content, and it prohibits dangerous deepfakes of public figures or critical incidents. Any believable AI video that is unmarked can be removed under its community policies.
Additionally, the platform will henceforth attach an artificially created tag to content created with its built-in AI features, or detected by an industry-wide initiative for identifying artificial media. This step is intended to help prevent users from attempting to bypass the tagging system.
AI Literacy Programs
The company is also introducing a $2 million educational fund for specialists and institutions to develop educational content about using AI responsibly. This initiative will assist educational bodies dedicated to educating computer science.
Content Safety Approach
TikTok has supported its content review process, following debate over intentions to cut jobs for numerous safety staff in Britain. It is set to eliminate hundreds of positions in its trust and safety department in the UK capital, with labor groups and online safety experts voicing alarm that humans are being replaced by AI moderation.
A senior executive stated that people-led review would continue to be important, but AI can protect employees by filtering out the most harmful content ahead of it has to be seen by staff. The platform announced a notable drop in explicit and harmful content handled by human moderators over the last 12 months due to intervention by its AI tools.
It is vital to combine people and machines to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s extremely critical to limit contact with unsafe media as rapidly, which is the area in which a lot of the machine support is really helping us process content quickly.”
